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Education / EdTechCoaching Institute, Darbhanga
Scaling a Regional Coaching Institute to 3x Enquiries in 30 Days
300%
Increase in Leads
The Challenge
- They were 100% dependent on offline word-of-mouth marketing.
- No system to track student enquiries (using pen and paper).
- Competitors were grabbing attention through online channels.
What We Did
- Designed a fast, responsive website showcasing their past results, faculty, and fee structures clearly.
- Implemented a WhatsApp CRM system. Now, every website inquiry automatically receives a branded WhatsApp message.
- Ran highly targeted Meta Ads (Facebook & Instagram) aimed specifically at 10th and 12th-grade students and their parents in a 10km radius.
The Results
- 3x more enquiries in the very first month.
- ₹2.4L revenue generated from purely digital admissions.
- Zero lead leakage thanks to automated WhatsApp follow-ups.
"Previously, we relied solely on word-of-mouth. Counselya developed our digital platform and deployed a WhatsApp CRM. We now receive over 40+ structured enquiries monthly. Real impact, real partner."
— Rakesh Jha, Owner, Jha Coaching Centre
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